User reviews: too many, biased, funny...

There have been a few recent blog posts about user product reviews: there are too many, they are biased, they can even be entertaining.

Yes, there are too many user reviews. And yes, they are biased.

"Bazaarvoice trend analysis has shown that product and service reviews are very positive, with an average rating of 4.3 out of 5," said Brett Hurt, CEO of Bazaarvoice, in a statement.

For example, the distribution of reviews collected for HiS resemble a "J":

There just can't be that many good products!

This was one of the motivations for starting HiS - give consumers a way to easily view the negative user experiences of all products, even the stellar ones.

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